THE OPPORTUNITY: Help Nike hire for roles at retail and beyond.

THE IDEA: Bring the same iconic tone and look that the consumer brand uses to candidates looking for jobs. The team hit it out of the park. Who wouldn’t want to wear this uniform?

OPPORTUNITY: Update existing and create new brand stories for Danone brands. These included So Delicious Dairy Free, International Delight, SToK Coffee, Horizon Organic, and more. 

RESULT: Created a consistent thread from brand voice to packaging to agency work. Modernized tone of voice via guidelines and all touch points. Multiple awards were won including Graphic Design USA for So Delicious, Graphic Design USA for Horizon, and Prepared Foods' Spirit of Innovation Award for International Delight. Also helped launch multiple new products that brought excitement to the foodie world. 

THE OPPORTUNITY: Develop P&G campaigns for retailers with brand, scale, and partner ideas.

THE IDEA: Bring great insights. Choose partnerships that make sense. Make compelling creative for in store, digital, and beyond.

THE OPPORTUNITY: CarMax had a new manifesto for employees and candidates. It’s easy to love what you do when you love where you work.

THE IDEA: Create awareness of what CarMax believes in with videos focusing on employees and specific roles. My team scripted and storyboarded, and then worked with CarMax’s awesome internal production team to bring them to life.

OPPORTUNITY: Take a little-known brand to new heights. Understand the true target market (thanks from insights from Pure Branding) and really meet our target market where they live. We often think about our health as working out or what we eat, but our brains run the whole show. Highlight that for moms-to-be. And do it beautifully in tone and visuals.

RESULT: The brand got a whole new look and voice. I brought in a team that helped make that happen. Every touch point of the brand became holistic (we completely updated the brand guidelines, website, Amazon, emails, ads, social, customer service, and so much more). And we grew! Big time. With moms and hearts.

THE OPPORTUNITY: Our goal was to successfully build unique and cohesive creative that spoke to the Six Flags brand, while achieving national hiring goals across 22 park locations.

THE IDEA: The team brought a strategic 360 approach that engaged and resonated with their target audience, showcased benefits, and refreshed the look and language. 95% of roles were filled by early summer.

THE OPPORTUNITY: Hiring nurses is a tough job. It’s not nearly as tough as being a nurse, though.

THE IDEA: Lean into who they really are. And show up along their hiring journey, whether they are living, looking, applying, or thriving. We brought two concepts that spoke to our target.

THE OPPORTUNITY: Lend your creativity and time to a teacher, class, and growing group of future world changers. The Big Idea Project has existed for a few years (inspiring young adults to come up with small ideas that create big change). But they needed some extra oomph to gain people's donations, time, and hearts. 

THE IDEA: We created a manifesto, in video form. A film they could show for a class, or donators, or more. And we did it all for nada. The footage was from our iPhones. The VO was a friend. The script was from my heart.