OPPORTUNITY: Take a little-known brand to new heights. Understand the true target market (thanks from insights from Pure Branding) and really meet our target market where they live. We often think about our health as working out or what we eat, but our brains run the whole show. Highlight that for moms-to-be. And do it beautifully in tone and visuals.
RESULT: The brand got a whole new look and voice. I brought in a team that helped make that happen. Every touch point of the brand became holistic (we completely updated the brand guidelines, website, Amazon, emails, ads, social, customer service, and so much more). And we grew! Big time. With moms and hearts.