OPPORTUNITY: Update existing and create new brand stories for Danone brands. These included So Delicious Dairy Free, International Delight, SToK Coffee, Horizon Organic, and more. 

RESULT: Created a consistent thread from brand voice to packaging to agency work. Modernized tone of voice via guidelines and all touch points. Multiple awards were won including Graphic Design USA for So Delicious, Graphic Design USA for Horizon, and Prepared Foods' Spirit of Innovation Award for International Delight. Also helped launch multiple new products that brought excitement to the foodie world.