THE OPPORTUNITY: Herbal Essences had been known as the brand that makes you say ooooh on a plane (no, I did not work on that campaign). We were given the chance to update the haircolor brand with a new voice and a new perspective.
THE IDEA: Our new campaign empowered women. And it was based on an insight every woman can relate to: when you've just colored your hair, you feel more beautiful, more confident, and, just maybe, like you can get away with anything. The campaign came to life in print, online, TV, and more.